All of the services we offer are designed to do one thing: Make you money. While most of these services may help build your brand, that is not our primary focus. We want to help you convert suspects into prospects and, ultimately, prospects into paying clients so you can maximize the return you get on your marketing expenditures.
- Video Production
- Digital Ad Campaign Management
- Social Media Marketing
- Conversational Marketing
- Anonymous Site Visitor Detection
- Sales Funnel Design And Analysis
- Digital Marketing Consulting
video production
High Caliber creates videos for small businesses that explain, educate, engage, entertain and, ultimately, drive results and profits.
Need a video that explains the benefits of your new service offering?
How about video-based technology that will improve engagement on your web site and generate more leads and sales?
We can create videos for you that will help you build your marketing list, qualify new prospects and grow your business.
High Caliber takes a consultative approach to effective video production. We start by consulting with you to determine what your objectives and preferences are. We then work with you on a message, followed by a quick prototype. Together, we then go through a “design spiral”, going back and forth until we arrive at a product that meets your objectives.
Creating videos that will increase your suspect-prospect-client conversions is a complex process. Business owners just want their organizations to run like a watch. They don’t want to hear jargon. Carefully crafted videos that focus on the benefits of your products or services without trivializing them is the most effective way to turn website tire-kickers into qualified leads… and long-term customers.
In addition to “explainer” videos, we can use visual digital media to increase online engagement and get site visitors to heed a call to action. Driving people to your digital content is all for naught if you can’t get these people to sign up for a newsletter, register for a webinar or heed some other call to action. Our videos will maximize the return you get on your online advertising expenditures.
With over 35 years of experience serving small businesses, we have the unique ability to deliver videos that will become a strategic part of your marketing toolkit for years to come.
DIGITAL ad campaign management
Like other online marketers, you have probably been finding that your text-based Google AdWords ads are not performing as well as they used to. This is primarily because of the incredible rise of video advertising on platforms like YouTube and Facebook.
Video ads stand out and are better able to engage potential customers. They are a unique way to showcase your expertise, services, unique offerings, upcoming events or any other offering through a highly professional presentation.
Approximately 90% of online ads are placed through Google/YouTube and Facebook. Unfortunately, this creates a lot of “noise” on these platforms that is difficult to cut through.
But placing these ads and maximizing response to them is tricky. What descriptions and captions should I use? What are the optimal keywords for this offering? What videos should I place my YouTube ads in front of?
Why not let High Caliber manage your online video ad campaigns? We can run A/B split tests to determine what video content is producing the best results, identify keywords that perform, optimize the descriptions and captions, and even find the best placements for your YouTube videos. And of course, we can show you metrics that will let you determine how well your campaigns are performing.
Social media marketing
Effective use of social media platforms like FaceBook, Instagram and Twitter are important to any marketing effort. Unlike your website, which is normally updated infrequently, using social media effectively requires almost daily effort, knowledge of what works and doesn’t work on the different platforms, and even a little bit of black magic.
We can work together with you to help you make effective use of social media or we can manage the whole process for you. Here are some of the ways we can help:
- Manage some or all aspects of your social media accounts and provide regular performance metrics
- Research and deliver via regular emails optimal hashtags for Instagram posts
- Create content relevant to your product/service offerings that you can post regularly
- Drive up engagement on your Instagram account
- Consult on how best to increase engagement on social media platform
conversational marketing
The key to converting web site visitors into leads is to engage them, keep them on your site as long as possible, and ultimately get them to heed a call to action. This is exactly what conversational marketing videos and chat bots are designed to do.
Conversational marketing is the fastest way to move buyers through your marketing and sales funnels through the power of real-time conversations and other forms of client/customer interaction. It builds relationships and creates authentic experiences with customers.
Conversational videos (if done well) are more engaging than text or images. Imagine if you could add a video to your site that contained a form that captured a visitor’s email address? Or to a survey or a poll that allowed you to collect information about them? How about a video that looked like a live text message thread that actually tells an engaging story about your offerings in a scripted, back-and-forth conversation? Or one that had clickable hot spots that allowed the visitor to interact with objects contained in the video?
These are all examples of conversational marketing media.
High Caliber can also deploy 3D Chat Agents on your website with custom chat scripts. These AI-powered personal assistants can reach out, connect and interact with your site visitors in ways that they never could before. Boost engagement, reduce bounce rates, get more leads into your sales funnel, and most importantly, earn more profit with a 3D Chat Agent.
Let High Caliber produce something for you that will help you stand out from your competition and drive conversions on your website.
VISITOR DETECTOR – aNONYMoUS site VISITOR IDENTIFICATION
On average only about 2% of the people that visit your website will identify themselves by heeding your call to action. That leaves about 98% of your visitors unidentified. That is, unless you are using our Visitor Detector anonymous visitor identification service.
How much money are you spending on search engine optimization, paid online ads and other traffic building strategies? Traffic doesn’t come cheap so its important to capture as much information as you can from as many site visitors as you can. We can help.
Who is visiting your website? Why are they looking? Where are they coming from? These are not high-level question They are the questions that your sales staff and marketing team are looking to answer. We can tell you which businesses are visiting, how often they visit, and how long they view your pages. We can also tell you what they are looking for and where they are coming from.
How many sales have slipped away because your team did not have the ability to identify those anonymous website visitors that showed real interest in your offerings but didn’t fill out a form while on your site?
In today’s online world, being able to identify interested visitors before your competitors can make all the difference in a sale made or a sale missed. Using our service, you can make a perfectly timed phone call to those unidentified visitors allowing you to gain an advantage over your competition. You can now engage in the sale earlier, build on the relationships longer, and close more sales.
Our anonymous site visitor identification service will significantly increase the number of leads you generate from your website and maximize the return you get on your web traffic generation investment.
Sales funnel design and analysis
If you are driving traffic to a website to capture contact information in an attempt to generate actionable leads and move potential customers through a buying process, you are operating a sales funnel.
Are you buying online ads to get people to register for webinars, lunch-and-learns, or other marketing events? If you are, you too, are operating a sales funnel.
Whether simple or complex, sales funnels need to be
- Simple to navigate
- Well thought-out and tested
- Financially viable
A great deal of thought and effort goes into creating complex online funnels.
- Lead generating ads must be created, optimized and placed.
- Informative landing pages must be created.
- Web forms for collecting contact information, event registration, payments, content downloads, etc. must be created and integrated.
- Appropriate auto-responders, integrations with CRM’s, remarketing and follow-up logic, and other integrations have to be built and tested to tie the entire process together.
This can get expensive in terms of both time and money. And who has time to design, build, test and monitor complex funnels?
Why not let High Caliber work with you to create effective online sales funnels?
We can work with you to quickly model and simulate the potential profit of any sales or marketing funnel, or business idea BEFORE you create landing pages or buy traffic which saves you time and money.
High Caliber can help you take the guesswork out of planning profit-optimized funnels that help avoid costly mistakes so you can grow your business as fast as possible.
Plan Smarter: Save time and money
- Simulate before you build
- Discover your funnel’s potential
- Model all your business ideas
- Avoid costly marketing mistakes
- Find optimization opportunities
- Simulate traffic before buying
digital marketing consulting
High Caliber can act as your digital marketing consultant. We can do a review of your current digital marketing mix and make recommendations on how to increase its effectiveness. We can focus on some or all aspects of your digital marketing strategy from your website, search, social media and paid advertising.
Keeping tabs on your competition is more important than you think. Let High Caliber analyze your competitor’s digital marketing strategies to see how you stack up.